Max Masure
Max Masure
Senior Product Designer & Inclusion Consultant

Senior Service Designer and UX Design Lead

I leverage community-centered Service Design to champion leaders (public and private sectors) by enhancing user experience from problem discovery to tested solutions and by boosting collaboration.

Currently working with the NYC Office of Technology and Innovation:

  • Improving the lives of New Yorkers who apply to receive benefits (SNAP, Childcare…) or obtain permits, by enhancing the user experience of filling applications through the MyCity platform. 

  • Solving complex problems through mapping methodologies (service blueprint, journey map, user flows) using Miro, Figma, FigJam, Adobe suite.

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In the past years, I:

  • Worked for the All of Us Research Program with the National Institutes of Health:

    • Spearheaded innovation through service design workshops, inclusive user experience design, prototype testing, and user research centering on underrepresented communities 

    • Expanded collaboration at NIH by building consensus in siloed teams and solving complex problems with compassion through gradual change practices

    • Overhauled the redesign of the All of Us website, leading to an increase in registrations

  • Increased Nike’s R&D team’s transgender advocacy by conducting qualitative and quantitative user research: recruitment, surveys, individual and group interviews, video diaries, and analysis

  • Launched the anti-racist non-profit “Healing Schools Project” using entrepreneurial, service design, and user research skills, serving 2,000 educators and 6000+ students

  • Directed the cross-functional team at Momument, including the CEO, to launch a trauma-informed community by revamping the onboarding journey and launching affinity recovery groups using inclusive user research, service design workshops, and UX design.

  • Improved the onboarding process for therapy patients and clinicians at Octave - digital and in-person - through cross-team service design practices, user research, and UX design, drastically reducing the rate of first-appointment no-shows from 64% to 19%.

  • Co-founded Argo Collective and designed and facilitated nearly a hundred service-design-based training programs for tech and hospitality teams (New York Times, Codecademy, Quip, Techstars, Wyndham and Ace Hotels, Fordham University.)

 
 

Including underrepresented communities in trauma-informed design for government - NIH case study

 

Testimonials