Nike: how might we support the LGBTQIA community?

Challenge

This project was to support the research and development at Nike to understand the specific needs of the LGBTQIA community, beyond Pride Month. It included qualitative and quantitative research.

My key role

I led the inclusive recruitment of LGBTQIA adults and kids, recruitment of experts and health specialists, facilitation of focus groups, one-on-one interviews, a quantitative survey, and a diary study. I also led Service Design workshops with the team.