Dcovery – Case Study: “How can I show the benefits of the product during the on boarding?”


written by Max Masure on June 10, 2014

“How can I show the benefits of the product during the on boarding?”

Dcovery app (travel service) is a very powerful tool to use during a trip to bookmark places. As I tried the app, I found the current on boarding flow confusing so I decided to conduct some users interviews to understand where were the pain points. The usability testings confirmed my assumptions: it is almost impossible to understand what the service is and what the key features are. Users said they would not use the app as they did not understand the value of it.

Let’s see how a simpler and more visual on boarding explainer and a re-ordered flow can make miracles.

A current disorganized flow

Dcovery - Case Study UX -  Current on boarding flow

Dcovery – Case Study UX – Current on boarding flow

Dcovery - Case Study UX -  Current on boarding flow

Dcovery – Case Study UX – Current on boarding flow

Lost and upset (even angry) users

Dcovery - Case Study UX -  Usability test - Before sign up

Dcovery – Case Study UX – Usability test – Before sign up

Dcovery - Case Study UX -  Usability test - During sign up

Dcovery – Case Study UX – Usability test – During sign up

Dcovery - Case Study UX -  Usability test - After the sign up

Dcovery – Case Study UX – Usability test – After the sign up

Dcovery - Case Study UX -  Usability test - What the user remembers after the sign up

Dcovery – Case Study UX – Usability test – What the user remembers after the sign up

A new sequenced flow that shows the 4 main features

Dcovery - Case Study UX -  Suggested flow

Dcovery – Case Study UX – Suggested flow

 

[youtube pztH9PmAtyE nolink]

Abracadabra! Now users really understand what the app does.

The on boarding process explains what the app does by presenting the 4 main features, with short sentences and quick videos, enough to convince the user to give the app a try. The users will be more enthusiastic when they will fill the sign up form.

This new series of usability tests also revealed a few other elements that could be improved later on.

What the usability testing of the new flow reveals

Dcovery - Case Study UX -  Usability testing of the new flow

Dcovery – Case Study UX – Usability testing of the new flow

Dcovery - Case Study UX -  Suggestions

Dcovery – Case Study UX – Usability tests of new flow – Suggestions


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